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A story of innovation. All Italian.

Parson is the innovative Italian brand that offers collections of smart objects where high technology, design, and craftsmanship interact to create unique products.

The artificial intelligence solutions developed by Video Systems for the industry are interpreted by young Italian designers to create multisensory objects for everyday life.

Innovative products with a strong aesthetic impact that change the perspective on daily reality.

Vision and artificial intelligence for everyday life

Sustainable Design and Handmade Crafts Made in Italy

Each Parson collection is born from an unprecedented dialogue between the creativity of young Italian designers, engineers, and the finest craftsmen working with various materials.

Each product is designed in Italy, engineered with Italian technology, and entirely handcrafted by the best artisans. Special attention is given to the “sustainability” of production and energy consumption: the phases of the product lifecycle are optimized, components are reduced to the minimum number of parts, and materials are recyclable.

Each product is a unique creation, made in Italy.

Easy to use, accessible to everyone

Every Parson collection is designed to provide a simple and intuitive user experience in every situation: from the installation mode to the configuration and everyday use.

The user interface is designed to make the system configurable and manageable from a regular web browser, on PC or MAC, on tablet and smartphone.

Extraordinary usability with the highest level of security.

Collection Animals: A New Concept of Security

Animals is an innovative line of cameras with a unique design in the field of video surveillance. The playful aspect of the product combines with the most advanced intelligent technology of artificial vision.

A collection that offers an alternative to the traditional intimidating camera, suggesting an object that harmonizes with the surrounding environment.

The camera, from a looming control tool, thus proposes itself as a decorative element, an integral part of the place where it is inserted.

The perspective on security has changed.

Parson 360 Collection: 360-Degree Reality

360-degree reality. An innovative collection of smart objects designed for the Internet of Things and security, built around a unique technology that has become an international patent.

: a camera the size of a coin, capable of capturing the scene in 360° without any moving parts, thus ensuring the total absence of blind spots or missed visibility of parts of the captured environment.

The theme of inspiration for Parson 360 is water, in its multiple forms: essential lines, glossy surfaces to evoke its ability to reflect the surrounding reality.

International Awards and Recognitions

Since its presentation in 2014, Parson has quickly caught the attention of major international media such as Wired, AD, and Dezeen.

It has also won some of the most prestigious global awards and recognitions: a two-time winner of IFSEC (in 2015 and 2016) and was selected as the official partner for the Belgium pavilion at EXPO 2015.

Parson

A revolution in the world of video surveillance

Parson

A New Idea of CameraParson Animals is a collection designed to offer an alternative to the traditional intimidating camera, proposing an intelligent object that becomes part of the surrounding environment. The camera, from a tool of "looming control," thus positions itself as an element of decor in the space where it is placed.The playful aspect of the product conceals "intelligent" technology of artificial vision that guarantees high performance, while the design has also been crafted to make maintenance easy.Design, high technology, and functionality for a new idea of security.Intelligent and SecureThe Animals cameras are equipped with state-of-the-art image processors and artificial vision systems that allow the capture and analysis of useful information for managing cities and home environments such as:facial recognitionlicense plate readingtraffic calculation and analysispeople countingdetection of unusual movementsThe Animals reduce data traffic by avoiding sending heavy streaming, but only the important information, thus compensating for the lack of broadband in certain areas.Each Animals is Unique, a Handmade CreationEach Animals is not produced industrially in a serial manner, but handcrafted.The casing of all Parson Animals models is a unique aluminum casting produced using the technique of lost-foam molds: handcrafted castings made for each new piece with different molds every time. One could say that "when the animal is born, its mold dies," making each Animals camera unique, different from all others.Handcrafted is also the machining and painting, which maximizes the integrity and preservation of the camera over time, guaranteeing you an unparalleled product quality.Eco-Sustainable DesignSpecial attention has been given to the sustainability of production and energy consumption. Electronics, optics, masks, screws, and supports are components present throughout the collection: the case thus serves as an interchangeable protection. The material used is aluminum, which reduces weight and creates a sealed camera, decreasing electric dispersion.The electronic components can be easily extracted directly from the mask: assembly, possible maintenance, or even disassembly for disposal are extremely easy.Simple to Use and Secure, Always.The Parson Animals cameras have been designed to provide you with a simple and intuitive user experience in every situation: from the installation mode of the camera to configuration and daily use.The user interface has been designed to make the system configurable and manageable from a standard web browser.Extraordinary usability and, at the same time, a high level of security.
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Starting from a careful study of the production line, we design and develop models and simulations to create the solution best suited to the company’s needs.

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